5 Reasons Why No One Reads Your Blog

Image by Kevin King(Chandana Perera) from Pixabay

So you've made the decision to create a blog. Blogging can be a lucrative digital sport, whether it's to share a personal message, encourage readers to click on affiliate links, or get money from advertisers.

But, if you're like many other bloggers, you've realized that no one is reading your postings, and here's why:

1. You are not writing about something that people will find useful

There are already a million blog posts on "various things to do in xyx location," so if you're creating a travel blog, for example, you need to go more "niche" with it and add some value. For example, “best places to find spicy cuisine in Denver” is a far more specialized piece that may be of interest to people who type that query into Google.

2. You aren't opening any doors

Building a network of back-links, which are simply linkages to your site on other people's blogs or websites, is an important component of funneling viewers to your blog. A smart approach to achieve this is to network and write guest pieces for other people's blogs, with the caveat that you can include links to your own.

3. You aren't cultivating partnerships

You must have a contact button or form on your website and collect some email addresses. Alternatively, by continuously posting and informing your social media contacts about new content, you can attract consistent streams of traffic to your site. The overarching goal is to gain repeat readers. Not only will they boost your audience through their own eyes, but if they appreciate your content, they will share it with others over time.

4. Your website is unappealing

People will probably leave your site in less than a minute if it looks like the screen from Pac Man—unless, of course, your blog post is dedicated to Pac Man aficionados...then that would be awesome. Your website must appear professional, and the architecture must be clean and well-designed (for mobile users as well).

5. You believe you're Shakespeare

Unless you're writing for a high-brow readership, don't try to get too literary with your posting. To punctuate your words, use shorter sentences, brief paragraphs, and lots of photographs; otherwise, visitors may find your blog too tiring to read. While SEO gurus promote the benefits of long-form pieces (more than 2,000 words), you must balance this with reader experience—and most readers can't handle more than half that word count.